As I sit and watch the half-time show of the Super Bowl, I have to wonder how some of these advertising agency stay in business.  Is it just me, or have all of the commercials been lacking this year?

(A quick side note – I’m not one of those people who just watch the Super Bowl for the commercials, I actually watch the game and understand what’s going on.  Besides, if I wanted to just watch the commercials, I could do it on any number of the web sites.)

I’ve learned from working at P&G that you should never just present a problem, but also be prepared to offer up a solution.  So let’s see how I could match up to these ad agencies on the more terrible commercials.

1) Doritos
First, I understand that there was a contest regarding these commercials, and that they aren’t created by an ad agency, but rather by great folks like you and me.  Still, they haven’t been very good.

My Doritos commercial would take place in a comedy club, where there’s a guy sitting in the front row eating some Doritos and sitting with his mom and girlfriend.  The comedian starts making fun of the guy’s girlfriend, and then his mother, but the guy remains unresponsive, munching on his Doritos.  Finally, searching for a laugh, the comedian says, “What flavor of Doritos do you have when they aren’t yours?… Nacho (“Not yo”) Cheesier.”  The guy in the audience stands up and punches the comedian in the face, and then sits back down enjoying his chips.

2) Sierra Mist
You would think that by employing a funny comedian (Jim Gaffigan) and a sometimes funny cast (of MadTV), that you could make some good commercials.  Well, you’d be wrong.

My Sierra Mist commercial would take place in a night club, Promise banging out the speakers.  Then you’d see a nerdy guy working his way through the crowd, and it would come upon a table that’s lit up.  Sitting at the table would be none other than Ciara, who is seductively looking at the nerd.  Once the guy is standing in front of her table, Ciara asks, “Do you want some of this?  Because you can have it.”  The nerd replies, “I’d do anything for Ciara… Mist” and he reaches on the table and grabs a 20 oz. Sierra Mist.

3) Chevy
Cheverolet has paid out some dough this year, and has had multiple car commercials.  It’s a shame that all that money has been mostly a waste.

My Chevy commercial would take place in a court room.  It would start with a guy in a suit stating facts about Cheverolet (how many cars they’ve sold, customer satisfaction, whatever stats would be appropriate for the company).  Then it would pan to the other side of the court room where Chevy Chase is standing there who starts spouting out facts about himself (number of movies he’s been in etc).  He ends his speech by saying, “And that, your honor, is why it should be pronounced Chevy (as in Chevy Chase).”  The Cheverolet guy then stands up, “Objection, it should be Chevy (as in Shevy).”  Chevy Chase and the Cheverolet guy then go back and forth: “Chevy,” “Shevy,” “Chevy,” “Shevy” etc.  The commercial ends with the judge shouting “Order in the courtroom.”  Everyone grows silent, and then Chevy Chase mutters “Chevy.”

And there you have it, my take on three commercials that could’ve been much better.  Now I’m not saying these commercials are perfect, or would be the best of this year, but I just thought of these, by myself, in just a few minutes.

(I will say that the commercials so far in this second half have been better than that of the first half, so it hasn’t been all bad – thanks Career Builder.)