Failed P&G Combinations
Location: Meeting Room
Characters: Boss, various peons
[The scene starts in a boardroom. There are 3 subordinates and their boss discussing some new ideas.]
Boss: Ok, with the recent success of some of combo products like Tide with Febreze, there’s a lot of pressure on us to find new ones. So, what do you guys got?
Peon 1: Alright, well the Febreze thing seems to be working really well, and people are loving the scents, so, what if we combined the scents of Febreze with one of fragrances like Hugo Boss. We could call it Hugo FeBoss.
Boss: Are you an idiot? You want us to take colognes with names like “Energise” and “Soul”, and replace them with scents like “Citrus Spray” and “Vanilla Bean?” What’s next?
Peon 2: Ok boss. Well Tide is our number 1 brand, so it has a lot of purchasing power behind it, and people associate it with tough cleaning. What if we combine Tide, with Crest. It could be a super whitening agent: Crest, with Bleach Tide.
Boss: That’s dumber than the first idea. You think people want to be cleaning their mouths with the same thing that’s strong enough to get grass stains and blood out of clothing? Why don’t we just tell them to use Cascade as mouthwash? I sure hope you have something good.
Peon 3: It’s funny you should mention mouthwash sir, because that’s what I was thinking. What if we combine Scope with another popular brand – Charmin.
FADE TO BLACK