Project Reviews

Project #50 – Create a Business Plan (Review)

I’ll be the first to admit that I am no expert in the world of business.  But I do know it’s important to have a plan.  It’s been 6 months since we’ve launched our online business, and it’s time to move from introductory development to promotion of the site.

With any online business, the most important factor to success is traffic–the more people you have visiting your site, the more opportunities you have to make some money.  But building traffic isn’t the only thing, and it’s not the easiest thing.  The plan we’re working on for our business will be focusing on five main strategies (all of these with the assumption of producing quality content):

1. Improve the experience for the reader (ease of navigation, subscribing to content, etc).
2. Seamlessly build in ways to generate money (AdSense ads, appropriate affiliates, etc).
3. Optimize content for search engines (keyword choice, keyword placement, etc).
4. Create good content that will be shared (interesting articles, fresh ideas, etc).
5. Get links from other sites (forming partnerships, leaving comments, etc).